Created to celebrate Atkinsons' first store in London's Soho in 1799, 44 Gerrard Street is a vital and energetic fragrance.
With its refined notes, it captures the hedonistic and eccentric spirit of Georgian London, represented by the invigorating accents of eucalyptus, ginger and lime, to surprise with an elegant heart of jasmine, orchid and rose.
The amber olfactory notes introduce a woody, slightly musky base, for an eau de cologne that surprises with its energizing charge.