Uplifting & Firming Advanced Day Cream SPF30, an anti-aging cream with sun protection from the Vital Perfection line, leaves your skin 43% more lifted, firmed and luminous in just one week (4). New formula now 4 times more effective than the previous one (2) and refillable, this day cream fights the signs of aging and improves your skin's potential. SHISEIDO TECHNOLOGIES BORN FROM JAPANESE KNOWLEDGE - Patented SafflowerRED™ Technology. Helps stimulate the skin's self-regeneration* thanks to traditional Japanese Mogami safflower, fighting skin problems in women aged 45 and over: dark spots, loss of firmness and sagging skin. - ReneuraRED Technology™. Exclusive technology based on Shiseido's expertise in neuroscience to offer faster and longer-lasting results. *in vitro test CLINICALLY PROVEN RESULTS THAT IMPROVE OVER TIME - In just 4 hours: skin appears more hydrated (+43%) (3) - In just one week: skin appears more lifted, firmed and luminous (+43%) (4) - After 8 weeks: skin appears more lifted, firmed and luminous (+53%) (5) PRODUCT APPROVED BY WOMEN IN JUST ONE WEEK (1) - 92%: see improved skin firmness - 86%: see less visible deep wrinkles - 89%: feel skin lifted - 89%: feel skin tone more even - 92%: skin resilience appears improved (1) Consumer test on 96 women (2) Clinical score on firmness and luminosity – 35 women for Vital Perfection Uplifting And Firming Cream and 54 women for Advanced Cream (3) Instrumental test on 11 women (4) Self-assessment by 96 women (5) Self-assessment by 83 women For all skin types. Dermatologically tested. Non-comedogenic. SENSORY TEXTURE AND UNIQUE FRAGRANCE - Texture: improves the skin's luminosity with Uplifting and Firming Advanced Day Cream SPF30, combines aging properties in a rich and enveloping texture. - Fragrance: let yourself be enveloped by the noble orchid, offer the skin a timeless experience with floral notes. WHY USE A CREAM WITH SPF30? - The anti-aging cream with SPF 30 helps protect the skin from UV damage during the day, while promoting brighter skin, fighting the signs of aging. - For enhanced benefits, use your day cream with our retinol-based products such as Wrinkle Spot Treatment, Eye cream and Firming Eye Mask! VITAL PERFECTION: #1 SHISEIDO LIFTING & FIRMING LINE - With neuroscience-based anti-aging benefits, Vital Perfection is Shiseido's #1 line for women over 45, targeting deep wrinkles and dark spots. - Reveal your inner potential with a revitalizing experience for improved-looking skin and timeless beauty. A 3-STEP ROUTINE FOR FIRM AND LIFTED SKIN 1. Vital Perfection Liftdefine Radiance Serum 2. Uplifting and Firming Eye Cream 3. Uplifting and Firming Advanced Day Cream SPF 30 NEW REFILLABLE FORMAT Using Uplifting and Firming Advanced Day Cream SPF 30, you can reduce plastic consumption by up to 79%*. *vs. standard cream

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